Developing values and ethics for National Unity, Cohesion and Integration in Kenya - National Multi-Media Campaign

The National Cohesion and Integration Commission(NCIC) in partnership with GTZ in support of a national unity cohesion and integration agenda in Kenya seeks the services of a media firm for a national multi-media advocacy campaign on the Agenda Four theme, in creating an informative platform for exchange in stimulating discussions
that prompts public debate.

Agenda Four appreciates that consolidating national cohesion and unity is a crosscutting task that will require the efforts of all stakehoLders including government ministries, civil society and all Kenyans.

The National Cohesion and Integration Commission (NCIC) is established under the National Cohesion and Integration Act 2008 enacted after the 2007 post elections violence and the subsequent political negotiations.

The object and purpose for which the Commission is established is to facilitate and promote equality of opportunity, good relations, harmony and peaceful co-existence between persons of the different ethnic and racial communities of Kenya, and to advise the Government on all aspects thereof.

To effectively achieve this, the public debate platform should therefore

i) percolate to the local/grass-root level for active participation

ii) ensure an inclusive participation from representative cadres of the Kenyan society

iii) engage with relevant stakeholders in a bid to tackling the issues and finding suitable solutions

iv) present a forum for linking and elevating issues identified to the national level

The media consulting firm shall be expected to-

• Develop a well researched program, in a series of weekly episodes, to be rolled out country-wide on the Agenda Four theme of national cohesion and integration, that engages and stimulates the public in discussion and debate and that includes input from key stakeholders and experts in the governance sector
• Ensure production of the program - in the series of weekly episodes on specific topics agreed upon in line with the Agenda Four theme
• Engage a renowned, popular and well respected media personality/moderator with the relevant experience to rally the public on issues of unity and national cohesion and integration; moderate the debates articulating key issues arising and identification of relevant stakeholders to participate
• Engage in mobilisation of the participating public, key stakeholders
• Broadcast countrywide - at a prime time both on Television and on Radio
• Develop a method of receiving feedback from the wider public on the topics discussed per episode broadcast

If interested please submit a proposal - technical and financial - for such a program, with specific indications on:

• Time required for production of such a series of episodes
• Number of participants estimated for the debates
• Extent of network coverage country wide and viewership at prime time
• Detailed profile of the media personality

If interested please submit your proposal by COB - Wednesday 23rd March, 2010 to:

GTZ Kenya - Governance Support Project
Riverside, Westlands
Off Riverside Drive, Opp Prime Bank
P.O. Box 41607-00100, Nairobi