Wednesday, January 6, 2010

Insurance Regulatory Authority (IRA) Expression of Interest No.EOI/01/2009-2010 for Provision of Consumer Education and Awareness Campaign

The Insurance Regulatory Authority (IRA) was established through the Insurance (Amendment) Act 2006 with the mandate to regulate, supervise and develop the insurance industry in Kenya.

The Authority is committed to providing leadership to the insurance sector and educating the public on the importance of insurance and the need to purchase insurance policies.

In this regard, the Authority intends to run a country-wide consumer education/public awareness campaign on the need and importance of purchasing insurance and the role of IRA in regulating and developing the insurance industry.

The Authority, therefore, invites Expressions of Interest from reputable firms to carry out ANY or ALL of the following activities:
  1. Develop and implement a media activation plan for the campaign (media buying).
  2. Develop and design educational materials and messages for various segments of the public (students and adults).
  3. Develop and produce advertising messages for the campaign (design and artwork).
  4. Develop and produce documentaries (design and artwork).
  5. Provide outdoor branding services.
Eligible firms should provide a covering letter and statement of qualifications.

They should also provide the following information:
  1. Names, qualifications and experience of key personnel likely to participate in the assignment.
  2. Details of company profile and a copy of the latest audited accounts.
  3. Details of similar activities undertaken in the last 3 years
Interested firms must ensure that they also provide a copy of certificate of registration, a copy of membership to Association of Practitioners in Advertising (where applicable), a copy of PIN certificate and VAT registration certificate.

After evaluation, successful firms will be invited to submit proposals for the service.

Expression of interest should be delivered in a plain sealed envelope clearly marked EOI/01/2009-2010 FOR PROVISION OF CONSUMER EDUCATION CAMPAIGN and be addressed to:

The Chief Executive Officer
Insurance Regulatory Authority
Ze-Pre Place, Longonot Road,
P.O. Box 43505 NAIROBI
Tel 4996000, Fax 2710126

and be deposited in the tender box situated on 6th floor Zep-Re Place so as to be received on or before 19th January 2010 at 11:00 a.m.

Late submissions will be returned unopened.